"Design an eye-catching iconic merchandising display that will attract the consumer to make an impulse purchase for your chosen product."
The unit must be a freestanding display unit (FSDU) and designed for placement in multiple grocery stores. It needs to have a maximum footprint of 750mm (w) x 750mm (d).
Click here to see the available brands - you can choose from any of them to create your winning design.
You have a free choice of materials. All must be fit for purpose and considered appropriate for the form and function of the design.
You are required to include a short case study looking at the concept and strategy behind your unit and addressing the entry criteria. Please use the form below to enter your case study.
The judges will be looking for:
• Strategic clear approach
• Understanding of store environments and how your design works within them
• Creativity
• Imaginative, well thought-out solutions with materials that are fit for purpose
• Cost-effective concepts with considered cost implications
• Brand communication
You can have FREE ACCESS to the main POPAI archive library with hundreds of case studies, guides and examples of best-practice and award-winning P-O-P displays to help you create a winning design. To get your username and password please drop us an email here (you will need your .ac.uk email address)
The awards are open now and the deadline is 30th June 2010.
Full rules are available by clicking here